April 26, 2012

Angie's List Reports First Quarter 2012 Results

  • First quarter revenues increased to $31.1 million, up 76% over the prior year period
  • Service provider revenue grew 99% over the prior year period to $21.1 million
  • Cost per acquisition ("CPA") declined in the first quarter compared to the prior year period despite a marketing spend increase of $6.5 million
  • Total paid memberships of 1,221,387 at March 31, 2012, up 81% year-over-year

INDIANAPOLIS, April 26, 2012 (GLOBE NEWSWIRE) -- Angie's List (Nasdaq:ANGI) announced today first quarter 2012 financial results for the quarter ended March 31, 2012.

"The business continues to demonstrate scale and consistency," said Angie's List CEO Bill Oesterle. "We achieved record total revenue, total paid member base, and total advertising service providers. In addition we were able to grow efficiently as our marginal CPA declined this quarter compared to the first quarter of 2011."

Key Operating Metrics

 03/31/1203/31/11 Change
Total paid memberships (end of period)   1,221,387  674,490 81%
Gross paid memberships added (in period)   215,431  112,761 91%
Marketing cost per paid membership acquisition (in period)  $ 82  $ 98 -16%
First-year membership renewal rate (in period) 73% 71% + 200 bps
Average membership renewal rate (in period) 76% 75% + 100 bps
Participating service providers (end of period)  27,100  17,577 54%
Total service provider contract value (end of period, in thousands)  $ 87,335  $ 50,303 74%

First quarter 2012 total revenue was $31.1 million, up 76% from $17.6 million in the prior year period. Service provider revenue was the largest component of total revenue at $21.1 million and the fastest growing with a 99% growth rate. Marketing spend was up 59%, or $6.5 million, over the prior year period, while there was a decrease in CPA from $98 to $82. Net loss was $13.5 million, with selling expense of $12.4 million and marketing expense of $17.6 million, compared to a net loss of $9.6 million with selling expense of $6.1 million and marketing expense of $11.1 million in the prior year period. 

"As we continue to execute on our strategy," commented Mr. Oesterle, "we plan to invest aggressively in our product, engineering, and sales infrastructure to capitalize on our market opportunity."  

"Unit economics are our focus and they continued to improve," explained Angie's List CFO Bob Millard. "In addition, this quarter our e-commerce initiatives, including The Big Deal and Storefront, have shown significant growth. We remain focused on the acquisition of members and advertising service providers and expect to continue to make technology investments as evidenced by the recent announcement of our new Palo Alto office."      

Business Outlook

The Company's financial and operating expectations for the second quarter of 2012 are as follows:

  • Total revenue in the range of $34.5 million to $35.5 million.
  • Marketing expense in the range of $27.8 million to $28.3 million. Marketing expense and CPAs are likely to be the highest in the second quarter as a result of ramping spend to address seasonal trends.

Conference Call Information

The company will host a conference call at 5:00 PM (ET) / 2:00 PM (PT) to discuss the quarterly financial results with the investment community. A live webcast of the event will be available on the Angie's List Investor Relations website at http://investor.angieslist.com/

 A live domestic dial-in is available at (877) 380-5664 or (253) 237-1143 internationally. An audio replay will be available at (855) 859-2056 domestically or (404) 537-3406 internationally, using Conference ID 6699-1527 through May 2, 2012.

Live audio webcast of the presentations will be available on Angie's List Investor Relations website at http://investor.angieslist.com/

About Angie's List

Angie's List collects consumer reviews on local service providers ranging from home improvement to healthcare in more than 550 service categories. More than one million paying households in the United States rely upon Angie's List to help them make the best hiring decisions. Members get unlimited access to local ratings via Internet or phone, exclusive discounts, the Angie's List Magazine and help from the Angie's List complaint resolution service.

Forward-Looking and Cautionary Statements

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding expected revenue, future marketing expense and growth opportunities. These forward-looking statements are based on Angie's List's current assumptions, expectations and beliefs and involve substantial risks and uncertainties that may cause results, performance or achievement to materially differ from those expressed or implied by these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to: our ability to accurately measure and predict revenue per paid membership, membership acquisition costs or costs associated with servicing our members; our ability to protect our brand and maintain our reputation among consumers and local service providers; our ability to attract and retain local service providers to advertise on our service; our ability to increase our pricing on memberships and service provider contracts as we increase our market penetration; our ability to replicate our business model in our less penetrated markets; our success in converting consumers and local service providers into paid memberships and participating service providers; competitive factors; our ability to stay abreast of modified or new laws and regulations applying to our business, including those regarding sales or transaction taxes and privacy regulation; our ability to adequately protect our intellectual property; our ability to manage our growth; and general economic conditions worldwide.

Further information on these factors and other risks that may affect our business is included in filings we make with the Securities and Exchange Commission from time to time, including our Annual Report on Form 10-K, particularly under the heading "Risk Factors."

These documents are or will be available online from the SEC or on the SEC Filings section of the Investor Relations section of our website at http://investor.angieslist.com. Information on our website is not part of this release. All forward-looking statements in this press release are based on information currently available to us, and we assume no obligation to update these forward-looking statements in light of new information or future events.

Angie's List, Inc.
Condensed Consolidated Balance Sheets
(in thousands)
 March 31,  December 31,
Cash $ 84,570  $ 88,607
Restricted cash 50  300
Accounts receivable, net 5,230  3,937
Prepaid expenses and other current assets 15,589  11,835
Total current assets 105,439  104,679
Property and equipment, net 4,915  3,883
Goodwill 415  415
Amortizable intangible assets, net 2,027  1,555
Deferred financing fees, net 813  866
Total assets $ 113,609  $ 111,398
Liabilities and shareholders' equity    
Accounts payable $ 2,804  $ 5,266
Accrued liabilities 23,848  10,532
Deferred membership revenue 18,293  17,153
Deferred advertising revenue  16,401  13,643
Total current liabilities 61,346  46,594
Long-term debt, including accrued interest 14,832  14,820
Deferred membership revenue, noncurrent 3,919  3,751
Deferred advertising revenue, noncurrent 272  239
Deferred income taxes 158  158
Total liabilities 80,527  65,562
Shareholders' equity:    
Common stock 66  65
Additional paid-in-capital 236,645  235,950
Treasury stock (23,719) (23,719)
Accumulated deficit (179,910) (166,460)
Total shareholders' equity 33,082  45,836
Total liabilities and shareholders' equity $ 113,609  $ 111,398
Angie's List, Inc.
Condensed Consolidated Statements of Operations
(in thousands except per share data)
   Three months ended  
   March 31,  March 31,  
    2012  2011  
Membership    $ 9,975    $ 7,033  
Service provider    21,119   10,595  
Total revenue    31,094    17,628  
Operating expenses          
Operations and support   5,775    3,399  
Selling    12,409    6,084  
Marketing    17,606    11,099  
Technology    3,127    1,843  
General and administrative    5,171    3,904  
Operating loss    (12,994)    (8,701)  
Interest expense    456    935  
Loss before income taxes    (13,450)    (9,636)  
Income tax expense    --    --  
Net loss    $ (13,450)    $ (9,636)  
Net loss per common share - basic and diluted    $ (0.24)    $ (0.34)  
Weighted average number of common shares outstanding - basic and diluted    56,964    28,346  
Non-cash stock-based compensation          
Technology    $ 146    $ 238  
General and administrative      534      355  
Total non-cash stock-based compensation  $   680    $   593  
Depreciation and amortization  $   529    $   370  
CONTACT: Investor Relations at Angie's List






         Brinlea Johnson

         The Blueshirt Group for Angie's List



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